XY lab: a fashion brand collectively run under Sciencewerk Indonesia. XY lab is the science of appearance, our definition is to create a conception with theory and a statement without reason, this is where fashion is not solely about clothes and dresses; we believe that it can be found anywhere surrounds us. XY:S/S 2011 is our debut collection and it has been featured in several magazine in Indonesia such as Elle, Cosmopolitan, and Your Magazine. The overall campaign depicts a process of gynoid creation inspired by the ghost in the shell. a robotic creation transformed into a human. Below are some of the photos of our S/S 2011 campaign and the branding concept:

Branding: Sciencewerk.net
Photo: Julius Bramanto
Stylist: James thornandes
Model: Katya Kasatkina